Professional
Experience
My career in Retail and love for storytelling through product began in customer service during my time at the University of Minnesota. I've spent the last 10 years in Merchandising & Product Development building an expertise in identifying business opportunities through consumer & trend insight. Using a blend of creativity and analysis, I've built profitable, brand-relevant product assortments for both mass-market and premium consumers.
With a sense of optimism, team player mentality, and skill for creative problem solving, I have led cross-functional teams to successfully deliver product on time, on budget, and to meet customer need.
Work Experience
2019-2020
Merchandise Manager, Hanna Andersson
Drove $1.4M sales growth through data-driven product strategies, consumer insights, pricing & promotion efficiency, and e-commerce optimization. Demonstrated leadership through guiding cross-functional team in profitable development, managing team assistant, and leading execution of multiple company wide project initiatives.
2017-2019
Associate Merchant, Hanna Andersson
Owned Girls Swim category end to end while supporting needs for brand's #1 division. Analyzed weekly business & ad-hoc requests and presented all findings to senior leadership. Conducted quarterly competitive trend analysis & made recommendations.
2015-2017
Merchandising Assistant, Hanna Andersson
Managed PLM style maintenance, visual CADs, & website detail for up to 400 styles each season. Built & maintained relationships with multiple third party vendors to drive brand growth, one of which drove +54% increase YOY.
2010-2015
Sr Product Development Coordinator, Target
Executed vision for 4 categories by managing the approval of up to 300 artwork and sample submissions each cycle. Facilitated detailed communication with global vendors regarding deadlines and creative feedback. Completed projects to drive process improvements.
Skills & Abilities
Omni-channel Merchandising
Product Management Power BI
Cross-functional Collaboration
Project Management Apparel Development
Advanced MS Excel Adobe Illustrator Google Analytics Strategic Category Planning MS Office Trend & Color
Education
2006-2010
University of Minnesota - Twin Cities
B.S. Retail Merchandising, Minor focus Business Management
2008
Kent State University - NYC Fashion Studio
Executed Trend & Color forecast capstone project through trendspotting, market research, runway interpretation, and consumer analysis.